Essence is a monthly magazine for African-American women between the ages of 18 and 49. First published in 1970, it is one of the few American magazines that focus on reaching an audience of black women, revolves around the black woman experience, and has remained for a long period of time. The magazine covers fashion, lifestyle and beauty, with an intimate girlfriend-to-girlfriend tone, and its slogan “Fierce, Fun, and Fabulous” suggests the magazine’s goal of empowering African-American women. The topics the magazine discusses range from celebrities, to fashion, to point-of-view pieces addressing current issues in the African-American community. A number of its readers engage closely and personally with the publication, and it claims to be the magazine “for and about Black women” .